Dark Patterns on the Rise

I don’t know if it’s because the economic pressure that companies are under, if it’s because companies don’t get it that better user experience leads to customer loyalty or if it’s because users expect so little from the web that they tolerate so much. Whatever the reason, Dark Patterns still dominate most newspaper and a magazine websites.

This is a old ( 2010, ha! ) presentation by, Harry Brignull, but still incredibly relevant today.

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