Remarketing AdWords campaigns are a crude sledgehammer to crack a nut

You’ve probably noticed them. The same advertisement following you around the web, site after site after site. It gets a bit tiresome doesn’t it.

Chances are, if you see the same ads again and again on the web, it’s not that the company is blowing its way though millions of dollars of venture capital spending it on ads, but rather, that it is is using a smart tactic called remarketing.

Smart for the advertiser, presumably profitable for the ad broker such as Google, but kind of annoying for us. Ads are shown to visitors who are known to have visited the website of the advertiser recently. That sounds like a good idea, but it’s slightly flawed and here’s why. Read More

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